What is scent marketing and sensory marketing?
Scent marketing uses smells to stimulate and transmit a positive impact in the memory of the users, since smell is the most powerful of the senses. According to a study by Rockefeller University, people can remember a 35% of what we smell and this represents a big difference from what we see (5%), what we hear (2%) and what we touch (1%).
The importance of custom home fragrances.
A fragrance has the power to move us to a specific moment, to a space, to an old good experience.
The correct choice of an aroma will get the attention of the users of a brand, achieving greater loyalty and higher sales, as well as provide added value that will be appreciated by users.
Without a doubt, the use of non-tangible means, such as a pleasant space, with a suitable temperature, a pleasant aroma and good music, it can promote a really good sale that could be above the interest of the product itself.
However, a fragrance cannot be chosen randomly. The scent marketing strategy has to be efficient, so it has to merge perfectly with the image, style and values of the brand, as well as the message that it wants to transmit.
The success of the correct choice of a home fragrances for businesses or companies
A perfumed space in an environment as competitive as the current one will make the Sales more valued by users.
The aromas can be used for everything. There are lots of home fragrances for businesses or shops. One of the uses of a home fragrances is for the promotion of a specific product or a sales area, such as the smell of freshly baked bread in a bakery, popcorn in movie theater or sweets aromas like strawberry gum or jelly beans in playgrounds. The brands like Starbucks, that use the aroma of roasted coffee in their coffee shops, or Disney, that apply food aromas to encourage consumption in their parks, are a clear example. They can also be used in occasional campaigns such as promotion of a sunscreen or professional event. It can also be used to enhance sensations. For example, using floral fragrances in a fashion campaign.
Resorting to aromas to appeal to emotions is a good marketing. Another alternative is the use of fragrances as an environment, which is the marketing strategy mostly used. It's about applying through professional home fragrances or professional fragrances diffuser, a scent that create a pleasant atmosphere. For example, in fashion stores they are often used home fragrances that remember men's or women's perfumes. Another strategy is the use of a corporate aroma or personalized home fragrance by creating a fragrance of its own for a brand, also known as odotype This technique is usually used by hotel chains and fashion as a seal identification of these. Sometimes complementary products are usually developed, such as perfumes, home fragrances, scented candles and others.
The aromas have an important influence on moods. Therefore, they can be used to induce states of relaxation in spaces where it can be created stress, such as dental clinics, medical centers or aesthetic clinics. Also, the aromas can create states of inspiration, creativity, proactivity and positivism.
Aromatic Marketing: find the aroma adapted to your needs
More and more sectors are using scent marketing. It is good for promote products or to create a pleasant space. The sectors that use scent marketing or aromatic marketing are varied like hotels, fashion stores, shops, like jewelry stores and shoe stores, among many others. Dental clinics, medical centers and aesthetic clinics and pharmacy. Airports, convention centers. Offices, schools,...
In choosing a fragrance it is very important to consider the sector that belongs company, the target audience and the geographic location. That choice has to be done in an objective and professional way.
In Centhylon we have more than 100 elaborated fragrances and more than 1000 formulated, in different formats, such as spray home fragrances, automatic aroma diffuser and fragrance diffusers. Our customers can benefit from the largest range of diffusers of professional fragrances from Europe and professional advice.